Esrael Asrat

New products, new process, new dimension:

Infrastructure, Processing /

In the heart of Ethiopia’s agricultural landscape, FriEL Ethiopia Farming and Processing has embarked on a transformative mission that promises to reshape how bananas are cultivated and much more. With an unwavering commitment to excellence, the company has set its sights on elevating every aspect of farming, from inputs and processes to machinery and distribution.

At FriEL Ethiopia, the pursuit of perfection begins with the basics. The company has pioneered innovative cold containers, designed to transport agricultural produce over long distances while preserving its freshness. This breakthrough ensures that the high-quality bananas cultivated on the farms retain their just-picked flavor and nutritional value, even after a journey spanning vast distances.

Redefining Quality at Every Step

From seed to table, FriEL Ethiopia leaves no stone unturned in its mission to deliver unparalleled quality. The process commences with meticulous training in seedling nurturing, planting techniques, cultivation practices, and optimal harvesting methods. This comprehensive approach guarantees that every banana that reaches consumers is a testament to the company’s dedication to excellence
FriEL Ethiopia’s commitment to reshaping Ethiopian large-scale farming doesn’t stop at bananas. The company has made waves by introducing the first-ever John Deere 9976 cotton Pickers in the country. This introduction isn’t merely about machinery; it’s a statement of FriEL Ethiopia’s intent to modernize and elevate the entire cotton harvesting process. The team understands that technology, coupled with skillful training, can unlock new levels of efficiency and productivity.

A Step Closer to Our Vision

At the heart of FriEL Ethiopia’s journey lies a core value that resonates through every endeavor: never compromise on quality. This principle serves as the guiding light, driving the company to relentlessly pursue advancements, embrace innovation, and make a tangible impact on Ethiopian agriculture

As we embrace these innovations and raise the bar for farming excellence, FriEL Ethiopia moves ever closer to its overarching goals. Each seed planted, each crate loaded with premium fruit, and each training session conducted brings us closer to a future where Ethiopian agriculture stands as a shining example of quality and innovation.

In this remarkable journey, FriEL Ethiopia Farming and Processing continues to sow the seeds of transformation, fostering a brighter future for Ethiopian agriculture and leaving an indelible mark on the industry.

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Fight against COVID-19

Social Impact /

FriEL Ethiopia Farming & Processing plc has donated COVID-19 prevention goods for Dasenech Woreda to its fight against the pandemic. The donation aims to address the dire needs in highly vulnerable areas, providing basic necessities, including food, water, cleaning supplies, medicines, face masks, and personal hygiene items. Since Dasenech woreda is in a border area to Kenya, contamination from illegal migrants from neighboring countries makes the woreda vulnerable to the pandemic.

This act of support is not the first time for FriEL Ethiopia and the company has provided medical materials to local residents and provided assistance to a student of the pastoralist society of Dasenech woreda who is studying midwifery in a higher education institution. The company is acting according to its social corporate responsibility strategy to protect the local community and its own employees.

The donation was made in the presence of STV, woreda administrative authorities, and the management of FriEL Ethiopia on May 4th, 2020 at the Dassenech Woreda Administration compound. Details of the donation are listed in the table below.

 
Item DescriptionU.O.MQuantity            Remark
Water Tanker (5,000 Lt.)Pcs2For sanitation purpose
Amoxicillin SuspensionCarton10To be used in case of infection
NS (Glucose)Bag204
Disposable Face MaskPcs500For prevention of the infection and sanitation purposes
SanitizerLt.100
Hand washCarton12
Infrared Thermo MeterPcs3For fever detection
Banners for COVID-19Pcs2Aware creation purposes
Sticker for the tankerPcs2
Examination GlovePackets20Safety of health workers

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Solar Power development

Infrastructure /

In the sun-soaked expanses of Omorate farm, a transformation is underway that echoes the harmonious melodies of nature and innovation. FriEL Ethiopia Farming and Processing plc is embarking on a journey to harness the power of the sun, bringing a sustainable twist to the world of agriculture. As the government of Ethiopia spearheads the “green growth” initiative, FriEL Ethiopia is aligning its vision with this noble cause.

The sun is not just a celestial body lighting our days; it’s a reservoir of untapped energy that holds the promise of a greener future. FriEL Ethiopia is leading the way by working to shift the paradigm of power generation in Omorate farms from diesel to solar. This metamorphosis aligns seamlessly with the government’s commitment to fostering sustainable growth and preserving our planet’s precious resources.

The Successful Prelude: Phase One

The symphony of solar power at Omorate farm has begun with the completion of the first harmonious phase. This milestone marks a resounding success as the farm now generates a remarkable 320 KW of electricity through solar means. This clean energy is being channeled for the essential purpose of pump irrigation, infusing life into the crops, and nurturing the land.

But the symphony doesn’t stop at one crescendo. FriEL Ethiopia is poised to strike the chords of innovation again with the impending commencement of the second phase. This phase is set to unlock even more solar-generated electricity, providing energy to power the expanding farm irrigation pumps, the ginning factory, workshops, and the residences that form the fabric of Omorate farm.

As this ambitious project takes root and blossoms, its impact will be felt far beyond the confines of Omorate farm. With every beam of sunlight harnessed, the need for diesel – and the costly shipments that accompany it – will dwindle. This reduction in reliance on diesel marks a significant step towards sustainability and economic prudence.

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Banana Plantation Project.

Infrastructure /

In the sun-drenched expanse of Omorate farm, FriEL Ethiopia Farming & Processing plc is crafting a remarkable tale of expansion and innovation. With a resolute commitment to agricultural growth, the company has embarked on a journey that simultaneously nurtures cotton and bananas, cultivating both crops to meet the demands of global and local markets alike.

From Cotton to Bananas: A Dual Endeavor

FriEL Ethiopia’s ambitions know no bounds. As the cotton plantations flourish, the company has set its sights on adding a new dimension to its portfolio: banana plantation development. This strategic move aims to harmonize with the existing cotton cultivation, creating a symphony of agricultural diversity on the fertile lands of Omorate farm.

Planting the Seeds of Progress

The grand vision encompasses over 1,000 hectares of land to be embraced by banana plantations. This audacious plan is unfolding in phases, and the first harmonious note struck comprises 200 hectares. By the close of February 2020, the orchestra had reached an impressive 47 hectares, marking a promising start to this transformative journey.

A Quest for Excellence: Crafting the Finest Varieties

At the heart of this project lies a commitment to producing nothing but the best. The banana plantation development is meticulously designed to yield high-quality varieties that resonate with the discerning European market. With its sights set on becoming a major player in this arena, FriEL Ethiopia is dedicated to nurturing crops that meet and exceed international standards.

Beyond Borders: Markets and More

While the European market holds a prime position in FriEL Ethiopia’s strategy, the company’s reach extends beyond oceans. The bountiful produce from these meticulously cultivated banana plantations will also grace the tables of local markets, enriching communities and forging strong bonds with consumers closer to home.

Investments that Bear Fruit

FriEL Ethiopia’s foresight doesn’t end with cultivation alone. The company is on the cusp of introducing a new dimension to its logistical prowess. Refrigerated containers, an embodiment of cutting-edge technology, are set to be acquired to transport the delicate produce to the discerning European market. Additionally, a packaging facility is on the horizon, poised to enhance the presentation and preservation of these prized bananas.

A Symphony of Growth: The Final Movement

In the orchestration of this agricultural symphony, FriEL Ethiopia Farming & Processing plc stands as the conductor of growth and innovation. With each phase of banana plantation development, with every acre cultivated, the company plays a crucial role in harmonizing nature’s bounty with the demands of global markets. The story of Omorate farm continues to unfold, narrating a tale of expansion, excellence, and a commitment to cultivating a greener, fruitful future

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Reform activities in FriEL Ethiopia

Social Impact /

New farmland development and facility improvement were sought as part of the overall expansion and rehabilitation plan of FriEL Ethiopia Farming and Processing.
We believe this will boost productivity and show the company’s commitment toward mutual benefit with the employees by creating a better working environment and its development partnership with the government by increasing its productivity and production.

FriEL ETHIOPIA Farming & Processing Plc. is undergoing a major reform in all aspects of its operations envisaging a productive, profitable, and all-inclusive development. Major reforms achieved so far include:-

  1. Reorganizing and staffing of farm site and Addis office departments with professionals having rich experience in the sector since January 2019. In addition to that, a professional consultancy was also been hired to update the existing organizational structure, staffing plan, benefits scheme, job manuals, etc. in July 2019.
  2. Although the farm can develop 1,500 hectares (15%) of its total area coverage in the 2018/19 season – which is an improvement compared to previous years, new 2,500 hectares of land or 25% of the total area coverage has also been developed for cultivation on the next season (2019/20) making the total cultivable land reach 4,000 hectares (40%).
  3. With cultivable farmland expansion, fulfillment of farm machines such as excavators, graders, loaders, and dump trucks has already been done from January to July 2019.
  4. Purchase of three double cabs, one single cab, and one ambulance has also been made to facilitate the expansion and rehabilitation of both on and off-farm operations from January to July 2019.
  5. Civil work for the ginning plant has also commenced in June 2019 anticipating erecting the ginning plant in August 2019 to start operation before the 2020 season. The ginning machines are all imported and shipped to the farm site.
  6. Based on the company’s strategy to have an independent and reliable power source for the ginning plant, irrigation pumps, and other operations that require electricity, the importation of solar panels with a capacity of producing 300KW is underway with a plan to start erection and generation of power in September 2019.

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